Contents
Innovation: The Five Disciplines for Creating What Customers Want
Curtis R. Carlson & William W. Wilmot
Why Listen to Us?
11
) The Essence of Innovation: How Frank Hit a Home Run 62
) Innovate or Die: The Exponential Economy 22DISCIPLINE 1:
IMPORTANT NEEDS3
) Work on Important Customer and Market Needs: The RFID Tag 494
) Creating Customer Value: Your Only Job 64DISCIPLINE 2:
VALUE CREATION5
) It’s As Simple As NABC: How Liz Got Her Big Job 856
) Watering Holes for Creating Value: The Day the BBC Walked In 1017
) More Ideas for Faster Value Creation: Origins of Linux 1148
) Your Elevator Pitch: How HDTV Began 1279
) Your Innovation Plan: From the Ski Slope to the FirehouseDISCIPLINE 3:
INNOVATION CHAMPIONS10
) A Champion: The Mayor of Kellyville 157DISCIPLINE 4:
INNOVATION TEAMS11
) Genius of Teams: Douglas Engelbart and the Birth of the Personal Computer 16912
) Forming the Innovation Team: How We Won an Emmy for HDTV 18313
) Overcoming Blockages to Innovation: Jim Torpedoes a Splendid Idea 20014
) Innovation Motivators: Saving Larry’s Life 220DISCIPLINE 5:
ORGANIZATIONAL ALIGNMENT15
) Your Innovation Team: You Can Start Now 23516
) The Innovation Enterprise: Continuous Value Creation (CVC) Throughout 247
17
) Innovation’s Five Disciplines: A Foundation for National Competitiveness in a World of Abundance 264Appendix:
Value Factor Analysis 293Glossary
299Notes
305Acknowledgments
339Index
343